LinkedIn: The Definitive 4-Step Approach to Maximizing Your Profile, Network & Visibility

Most job seekers tend to approach their LinkedIn presence in a haphazard way. You may have a profile but haven’t necessarily optimized its content or aligned it with your career management or job search positioning. You may have a network but might not have ensured you have the right network in the right industries and […]

One of the most common coaching requests I receive from my clients is to help them devise their messages on LinkedIn. Whether you are inviting someone to connect with you, trying to market your candidacy, or seeking a referral to a key contact or employer, each LinkedIn message you send is an opportunity to shine […]

Are you neglecting or avoiding your LinkedIn profile? What about your network – do you stay in touch and nurture your connections? If you’re not maintaining your profile, upgrading its content, or developing relationships with your key connections, you’re missing out on the advantages LinkedIn can offer your career and your current or future job […]

Branding is so important for your career that you can and should take every opportunity you can to express yours. That goes for LinkedIn, as well, where it’s difficult to differentiate yourself from the nearly 600 million members on the platform.One way to boost your LinkedIn profile’s brand, though, is to customize the background that […]

A few years ago, personal branding guru William Arruda posted a brand-driven formula for summaries on LinkedIn. Intrigued, I thought I’d give it a try. Using Arruda’s suggested process, I brainstormed content and crafted this possible new version of my summary. What do you think? My Current LinkedIn Profile  Dear Executive Job Seeker:Would you like […]

When I meet with clients who’ve been recently laid off, I too often hear the same refrain: Because I was working and thought my job/company was secure, I didn’t pay too much attention to my LinkedIn profile. This is a huge mistake, but one that can be rectified by, well, paying more attention to your […]

With the peak hiring period in the U.S. economy just a few weeks away (mid- to late-January), it’s time to start preparing your career communications portfolio if you plan to launch a job search in the first quarter of the New Year. Since the holiday season is often a financially stressed time of year for […]

Earlier this month I outlined a few of the topics that LinkedIn Trainer and Consultant Teddy Burriss and I will be discussing in our August 30th webinar. Since you can (almost) never get too much of a good thing, I’d like to share a few more insights with you about the topics we’ll be covering […]

As a Career/Job Search Coach, Master Resume Writer, and certified LinkedIn strategist, I receive questions from clients and job seekers daily on its inner workings. Yes, these folks generally have a profile (if it’s not the one they need), and they often have a network (even if it’s not the one they need), but they […]

If you’ve been listening to the daily Career Seekers Summit interviews, then you’ve hopefully picked up a few new networking and job search strategies to employ. Unfortunately, a lot of job seekers don’t realize that there are ways to make your LinkedIn networking more effective … and the good news is that many of them […]

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