BrandYou Blog

6 Ways to Proactively Manage Your References

Once you have your employment reference list ready to go, it’s important to manage your references proactively. When you’re in a job search, it isn’t enough to simply create a list of referees — you also have to prepare your referees to defend you AND you have to close the loop of your references. More […]

3 Ways to Build Credibility with Your Network

One of the most basic reasons why your networking might not be working is that your connections may not know you well enough to help you or even to want to help you. Throughout your job search, it’s vital to build what marketers refer to you as your “like, know, and trust factor;” that is, […]

Landing A Great Job Despite A Criminal Record

Throughout my career, I’ve worked with more than a few professionals who have a criminal record in their past. Having paid their debt to society, they reenter the job market hoping to put their past behind them and becoming an effective contributor once again. Prior to 9/11, the US was moving toward ever-shortening background checks […]

What to Wear to Job Interviews

A key aspect of your job search and personal branding that you might not think about much is how you dress, both for job interviews and once you land the job and start working. The helpful infographic shown here compliments of T.M. Lewin, a British heritage brand offers helpful insights. Because you may find the […]

The Once-Yearly ERR Free LinkedIn Profile Promotion

My once-a-year complimentary LinkedIn profile promotion is here … now through December 31, 2016, you can earn a new profile by purchasing a resume makeover. As you may have read elsewhere, LinkedIn is the #1 candidate sourcing tool used by recruiters to find folks to interview. And while you may already have a LinkedIn profile, […]

4 Reasons You Need to Compare Your Brand to Others

You have a clearly defined career brand, right? And you’re ready to start marketing yourself into a new job. But have you taken the time yet to consider how your brand is perceived by your target market? Think about it: It’s one thing to clarify your brand and align your career communications tools with it, […]

4 Reasons Why You Need A Job Search Marketing Plan

Every week I talk to current or prospective job seekers and when I inquire about their marketing plan for their search I inevitably hear “What’s that?” “I don’t need one,” or “I don’t have time for that.” Which means that what they are really saying is: I don’t know enough about today’s job search techniques […]

Networking with Key Influencers: 3 Ways to Build Deeper Relationships

Give-to-get networking is all about sharing resources and information with your connections. But how do you do so? Start by analyzing what you know about your key influencers:     What are the greatest problems and challenges that they are currently facing in their personal or professional lives? What do they need to know more […]

6 LinkedIn Networking Hacks

If you’re using LinkedIn exclusively to apply for new positions and occasionally invite someone to connect, you’re probably missing out on some of the ways this social networking platform can help you to network more efficiently. Here are 6 little or lesser known features of LinkedIn that can streamline and simplify your networking: Expand Your […]

Top 3 Executive Networking Failures & Turnaround Solutions

Does networking yield results for you? If not, you’re not alone. Many people say they’ve networked for their next career opportunity yet find it fails to deliver the job leads or inside information they’re looking for. So what gives? Is networking a waste of time? I wouldn’t say so, and neither would the many career […]