BrandYou Blog

Does Your Resume Employ the Right Structure?

Every resume has a structure. Question is, is it the right one, the one that will help the resume to get results? The right structure is one which communicates your career story in a way that works to your advantage, while the wrong structure sabotages your candidacy by inadvertently disguising your brand and showcasing your […]

How to Market Yourself into a Meaningful Job after Years Out of the Labor Market

In honor of Mother’s Day and in response to a reader’s recent question, I’d like to outline an approach for parents and others who are trying to return to work after a long stint of unemployment or unpaid “employment” (raising kids, care-taking a loved one, etc.). This is a very important issue and one that, […]

6 Types of Resume Taglines & How to Use Them

One thing that makes a resume stand out is a tagline – a brief phrase, sentence, or series of words set apart visually from other text above and/or below your resume’s summary. How can taglines improve your resume? Using one or more taglines calls attention to key aspects of your career brand, experience, achievements, or […]

10 Ways to Tailor & Age-Proof Your Resume

Every time you apply for a new job online, you first must tailor your resume. This make-it-or-break-it process is critical in winning you an interview, so it pays to get it right. Not only must you revise the keywords your resume contains, you also need to adjust the skills you highlight throughout the document, validate […]

Is Your Job Killing You?

My father-in-law hated his work. He stayed at it, though. He had little choice because he didn’t have much formal education. Over the years, we saw his work suck the joy out of him. Finally, the day came when he could retire ~ something he had been dreaming about for literally decades, so he could […]

Are You in the Wrong Job?

Tragedy struck my city recently when two police officers were killed in the line of duty during the same incident. As the story unfolded, the theme that I kept hearing over and over again was how much these men loved what they did and how good they were at their jobs. One of the officers […]

Career Portfolio Sample Resumes

As you consider which kinds of career portfolio documents you need for your upcoming job hunt, you have an array of options to consider: resumes, cover letters, LinkedIn profile, executive bio, marketing brief, and many more. While my TORI-winning sample resumes are showcased on another page, here are samples of some of the remaining document […]

I’ve been blessed to be honored with 23 TORI (Toast of the Resume Industry) global resume writing nominations and awards. Here are just a few for your review. Note, though, that to win a TORI, a resume writer has to style the resume with more color and formatting than might be appropriate for your resume. I […]

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How Can I Land a Survival Job while Looking for a Career Position?

How can I can get a survival job without appearing over-qualified? This was a question someone asked me via email recently, and because it’s a common and tricky scenario, I thought it would be an excellent topic to write about. The individual who wrote to me has been unemployed for quite some time, waiting for […]

So, You Have a Great Connection with a Target Company. Now What?

Many executives have heard that networking is the #1 way to land the best jobs fastest, but when it comes to the mechanics of doing so, they falter. That’s understandable. After all, networking isn’t taught in many places, so unless your work demands it (as it does in sales or business development, for example), you […]