BrandYou Blog

4 Ways to Tailor Your Resume & 4 Reasons Why You Must

By now you’ve probably heard that every resume you share online or with recruiters, contacts, or employers must first be tailored before you do so. Why, you may wonder? First, because the majority of the time that you do share your resume, it will either start out being uploaded to an Applicant Tracking System (ATS) […]

How to Showcase Your Achievements When You (Think You) Don’t Have Any

I received an email from a reader in response to a recent cover letter article I wrote on LinkedIn  asking me to address situations in which job seekers may not be top shelf candidates with fancy achievement numbers, yet nonetheless need help in figuring out how to showcase their accomplishments in resumes, cover letters, or […]

6 Ways to Protect Yourself from Discrimination If You Have a Less-than-Ideal Work History

For most of my tenure in the career management industry, I’ve been proud of the way my country (the U.S.) combated discrimination in the workplace. But, unfortunately, after 9/11, the Patriot Act, and the Great Recession, discrimination in hiring is once again surging. And that means job seekers must recognize this potential danger and be […]

6 Ways to Show, Not Tell Your Career Impacts

There’s a reason we all remember “Show & Tell” from our pre-school and elementary days: 65% of us are visual learners, while the rest are a mix of auditory and kinesthetic learners (University of Alabama). Even when reading documents such as resumes and LinkedIn profiles, remembering to show, not tell is a critical strategy that […]

Getting the Job with a Disability (infographic)

If you think a job search is tough, imagine engaging in a job hunt with a disability. Join me in welcoming this guest post from Victoria Abbott-Fleming, founder of Burning Nights, a UK-based site serving the needs of those impacted by Complex Regional Pain Syndrome: Employers are prohibited by law from discriminating against candidates solely […]

8 Browser Apps & Extensions to Boost Your LinkedIn Productivity

With all the talk about how automation will eventually eliminate thousands of jobs, we sometimes forget to talk about all the ways automation can streamline a job search. If you’re on the hunt for time-saving apps and browser extensions, here are some of my faves. For each, I’ve outlined how they can contribute to key […]

Does Your Executive Resume Show or Tell Your Strategic Planning Strengths?

One of the hallmarks of executive roles is that they demand the ability to design and execute strategic plans. One of the hallmarks of executive resumes is that they showcase the candidate’s ability to design and execute strategic plans, while also highlighting the ultimate impact their strategies have on the company’s operations. One of the […]

Without an Updated Resume, You’re Not Ready for Your Next Career Opportunity

Is your resume ready for that next unexpected opportunity? If a recruiter or prospective employer called with an interesting opening, would you be poised to seize the moment? If a friend forwarded a job posting to you that you immediately knew you had to throw your hat in the ring for, would your resume be […]

President Trump Has a Word Choice Problem. So Do You.

I confess I was an English nerd in high school, earning straight As on papers and tests and almost always knowing the answers to in-class questions. I was so used to top-shelf accolades that I was surprised in my senior year when I earned a B+ on an essay I had written. When I approached […]

Drive-Through Networking Doesn’t Work.

Job-hunters must invest concerted effort and genuine interest in their networking relationships to reap the benefits they seek.