BrandYou Blog

When prospective clients contact me for help with their job search, they often tell me that they’ve been searching for months with limited success, even in a strong economy. As I ask questions about their search, I discover that they usually have a hit-and-miss job search strategy (if any), have made a series of self-defeating […]

You may think of a resume as a marketing document, and it is one, but it’s also a storytelling tool. Your resume should showcase the arc of your career to date while calling attention to relevant highlights of successes such as: Promotions you’ve received. Times when you were retained after an acquisition or merger. Special […]

Are you currently employed but about to launch a passive or active job search? Are you concerned about keeping your search confidential so you don’t place your current role in jeopardy? You should be. It is, unfortunately, not uncommon for job seekers to experience negative consequences at work once their job search intentions become known. […]

As a Master Resume Writer, I review candidate resumes every week, and most of those that have been written by the candidates themselves all suffer from one simple but deadly error: advertising their length of experience in their resume’s or LinkedIn profile’s summary. This is a deadly error because it shuts down your job search […]

Whether you apply for jobs via job board sites like Indeed or Simply Hired, LinkedIn (which imports job leads from Simply Hired), or recruiter or employer websites, your submissions face the same hurdles. Take a look at what I mean in this short slideshow, then continue reading below for some strategic how-to suggestions. If you’re […]

If you’re a trends watcher as I am, you may be noticing in increase in the number of stories about a possible economic slowdown later in 2019. Fact or fiction? It’s too soon to tell, but I thought you might appreciate reading some of the tea leaves for yourselves. Here, then, are X insights culled […]

How What You Treasure Can Influence What You Do Next in Your Work Life As part of my recent focus on the importance of evaluating the health of your career at the beginning of a new year, I thought it might be helpful to showcase the four ways your values can help or hinder that […]

As economists and financial trend-watchers continue to express concern about a possible (some say probable) slow-down or recession later in 2019, it makes sense to start now to recession-proof your income to the degree you can. Can you do that? Well, no one can protect their income from any and all possible threats, but there […]

When you stop and consider how important your salary is – how much it pays for, the lifestyle it enables, the activities and resources it funds – it’s imperative to check in periodically to evaluate how likely it is to continue to do so for the next year. I call this process an annual career […]

This is the last post in my three-part series intended to help you secure the best salary you can when starting work with a new employer. In the first post in this series, I outlined a process for how to come up with your desired salary range. The second post explained how to communicate that […]