BrandYou Blog

The Top 5 Ways to Maximize Your Success at Face-to-Face Networking Events

This is the second post in a three-part series about how job seekers can network more effectively in face-to-face situations to help meet their career management goals. In the first post, I shared tips to help job seekers prepare for networking events. That article included advice about setting networking goals, the different tools you should […]

The Top 4 Ways to Prepare for Face-to-Face Networking Events

While I have written extensively on LinkedIn networking in articles like, So, You Have a Great Connection in a Target Company, Now What?, in this three-part series I want to focus on ways you can be successful in your face-to-face networking ~ a type of networking that is sometimes overlooked or avoided by many job […]

Who Needs Career Management?

Well, You Do If You Want to Protect Your Income & Brand What Is Career Management?Navigating the labor market is difficult at the best of times, but without a roadmap, you’re bound to make a wrong turn sooner or later. Proactive career management helps you to decide when, how, and why you need to stay […]

5 More Ways to Take Your LinkedIn Skills to the Next Level

Earlier this month I outlined a few of the topics that LinkedIn Trainer and Consultant Teddy Burriss and I will be discussing in our August 30th webinar. Since you can (almost) never get too much of a good thing, I’d like to share a few more insights with you about the topics we’ll be covering […]

5 Ways to Take Your LinkedIn Skills to the Next Level

As a Career/Job Search Coach, Master Resume Writer, and certified LinkedIn strategist, I receive questions from clients and job seekers daily on its inner workings. Yes, these folks generally have a profile (if it’s not the one they need), and they often have a network (even if it’s not the one they need), but they […]

6 Automation Hacks to Streamline Your LinkedIn Networking

If you’ve been listening to the daily Career Seekers Summit interviews, then you’ve hopefully picked up a few new networking and job search strategies to employ. Unfortunately, a lot of job seekers don’t realize that there are ways to make your LinkedIn networking more effective … and the good news is that many of them […]

You’re Invited to the World’s Largest Online Event for Career & Job Seekers

Do you like to learn via podcasts and videos? If so, and you’re contemplating or actively seeking a career or job change in 2018, you owe it to yourself to check out the slate of expert interviews lined up at the largest-ever online event for career seekers, the Career Seekers Summit. The host, Kristin Hiemstra, […]

3 Ways Thought Leadership Will Help You Get Discovered on LinkedIn

So just what is thought leadership in the context of a job search? Let’s start with a few sample definitions. The term “thought leadership” was first coined by Joel Kurtzman, then Editor-in-Chief of Booz& Co’s Strategy & Business Magazine. Wikipedia defines a thought leader as “an individual that is recognized as an authority in a […]

Does Your Resume Employ the Right Structure?

Every resume has a structure. Question is, is it the right one, the one that will help the resume to get results? The right structure is one which communicates your career story in a way that works to your advantage, while the wrong structure sabotages your candidacy by inadvertently disguising your brand and showcasing your […]

How to Market Yourself into a Meaningful Job after Years Out of the Labor Market

In honor of Mother’s Day and in response to a reader’s recent question, I’d like to outline an approach for parents and others who are trying to return to work after a long stint of unemployment or unpaid “employment” (raising kids, care-taking a loved one, etc.). This is a very important issue and one that, […]