BrandYou Blog

Jumpstart Your Next Job Search in 3 Steps

Have you been laid off or fear you might be? Are you wanting to prepare yourself in the event of an economic downturn, including the one that experts say is likely coming in late 2019 or in 2020? Start now to limit the length of your unemployment, shorten your next job hunt, and realize the […]

Stop Wasting the Chance to Showcase Your Brand: 3 LinkedIn Message Templates You Need for Your Job Search

One of the most common coaching requests I receive from my clients is to help them devise their messages on LinkedIn. Whether you are inviting someone to connect with you, trying to market your candidacy, or seeking a referral to a key contact or employer, each LinkedIn message you send is an opportunity to shine […]

10 Ways Online Job Search Can Be Disastrous for Your Job Hunt

Focus too much on submitting for online jobs and your search will grind on slowly. You may end up job hunting longer than you want and settling for a job that isn’t necessarily the best fit for you. Why is that? Consider these ten problems that can have a disastrous impact on your search: You’ll […]

What Do Different Corporate Cultures Look for in Resumes?

[This is a guest post authored by Wendy Dessler; see her byline below.]Corporate culture is one of the hot terms buzzing around hiring these days. While things like benefits packages, pay, and even the specific field matter when searching for a job, it all comes back around to corporate culture. What is corporate culture? It’s […]

12 Signs Your LinkedIn Presence is Suffering from Anorexia

Are you neglecting or avoiding your LinkedIn profile? What about your network – do you stay in touch and nurture your connections? If you’re not maintaining your profile, upgrading its content, or developing relationships with your key connections, you’re missing out on the advantages LinkedIn can offer your career and your current or future job […]

Give Your LinkedIn Profile Some Sizzle with a Custom Banner

Branding is so important for your career that you can and should take every opportunity you can to express yours. That goes for LinkedIn, as well, where it’s difficult to differentiate yourself from the nearly 600 million members on the platform.One way to boost your LinkedIn profile’s brand, though, is to customize the background that […]

8 Ways to Make Your Resume More “Executive”

I often hear from mid-career professionals who want to be considered for executive roles but find that their resume isn’t performing up to snuff. Quite often their original resume is structured like a new college grad’s and fails to pass the “executive resume sniff test.”An executive resume has a unique content, structure, tone, and look […]

6 Steps to a Successful Career Pivot

Whether you’re burned out on your current industry or hoping to expand your experience, pivoting your skills in a new career direction is an idea worth exploring. Many professionals worry that doing so will require them to start over, but I find that, when executed strategically, a career pivot need not require a step back […]

4 Steps to Building a Relationship with a Hiring Manager Online & 4 Reasons Why You Should

If you’ve ready many of my blog posts or LinkedIn articles or perused the Resources section of my website, then you know that online job searching – applying for jobs via company/recruiter sites, job boards, or LinkedIn – is one of the weakest and slowest ways to land a new job with only a 15% […]

Rebrand Yourself on LinkedIn

A few years ago, personal branding guru William Arruda posted a brand-driven formula for summaries on LinkedIn. Intrigued, I thought I’d give it a try. Using Arruda’s suggested process, I brainstormed content and crafted this possible new version of my summary. What do you think? My Current LinkedIn Profile  Dear Executive Job Seeker:Would you like […]

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