BrandYou Blog

You’re Invited to the World’s Largest Online Event for Career & Job Seekers

Do you like to learn via podcasts and videos? If so, and you’re contemplating or actively seeking a career or job change in 2018, you owe it to yourself to check out the slate of expert interviews lined up at the largest-ever online event for career seekers, the Career Seekers Summit. The host, Kristin Hiemstra, […]

3 Ways Thought Leadership Will Help You Get Discovered on LinkedIn

So just what is thought leadership in the context of a job search? Let’s start with a few sample definitions. The term “thought leadership” was first coined by Joel Kurtzman, then Editor-in-Chief of Booz& Co’s Strategy & Business Magazine. Wikipedia defines a thought leader as “an individual that is recognized as an authority in a […]

Does Your Resume Employ the Right Structure?

Every resume has a structure. Question is, is it the right one, the one that will help the resume to get results? The right structure is one which communicates your career story in a way that works to your advantage, while the wrong structure sabotages your candidacy by inadvertently disguising your brand and showcasing your […]

How to Market Yourself into a Meaningful Job after Years Out of the Labor Market

In honor of Mother’s Day and in response to a reader’s recent question, I’d like to outline an approach for parents and others who are trying to return to work after a long stint of unemployment or unpaid “employment” (raising kids, care-taking a loved one, etc.). This is a very important issue and one that, […]

6 Types of Resume Taglines & How to Use Them

One thing that makes a resume stand out is a tagline – a brief phrase, sentence, or series of words set apart visually from other text above and/or below your resume’s summary. How can taglines improve your resume? Using one or more taglines calls attention to key aspects of your career brand, experience, achievements, or […]

10 Ways to Tailor & Age-Proof Your Resume

Every time you apply for a new job online, you first must tailor your resume. This make-it-or-break-it process is critical in winning you an interview, so it pays to get it right. Not only must you revise the keywords your resume contains, you also need to adjust the skills you highlight throughout the document, validate […]

Is Your Job Killing You?

My father-in-law hated his work. He stayed at it, though. He had little choice because he didn’t have much formal education. Over the years, we saw his work suck the joy out of him. Finally, the day came when he could retire ~ something he had been dreaming about for literally decades, so he could […]

Are You in the Wrong Job?

Tragedy struck my city recently when two police officers were killed in the line of duty during the same incident. As the story unfolded, the theme that I kept hearing over and over again was how much these men loved what they did and how good they were at their jobs. One of the officers […]

Career Portfolio Sample Resumes

As you consider which kinds of career portfolio documents you need for your upcoming job hunt, you have an array of options to consider: resumes, cover letters, LinkedIn profile, executive bio, marketing brief, and many more. While my TORI-winning sample resumes are showcased on another page, here are samples of some of the remaining document […]

I’ve been blessed to be honored with 23 TORI (Toast of the Resume Industry) global resume writing nominations and awards. Here are just a few for your review. Note, though, that to win a TORI, a resume writer has to style the resume with more color and formatting than might be appropriate for your resume. I […]

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