BrandYou Blog

Who Needs Career Management?

Well, You Do If You Want to Protect Your Income & Brand What Is Career Management?Navigating the labor market is difficult at the best of times, but without a roadmap, you’re bound to make a wrong turn sooner or later. Proactive career management helps you to decide when, how, and why you need to stay […]

5 More Ways to Take Your LinkedIn Skills to the Next Level

Earlier this month I outlined a few of the topics that LinkedIn Trainer and Consultant Teddy Burriss and I will be discussing in our August 30th webinar. Since you can (almost) never get too much of a good thing, I’d like to share a few more insights with you about the topics we’ll be covering […]

5 Ways to Take Your LinkedIn Skills to the Next Level

As a Career/Job Search Coach, Master Resume Writer, and certified LinkedIn strategist, I receive questions from clients and job seekers daily on its inner workings. Yes, these folks generally have a profile (if it’s not the one they need), and they often have a network (even if it’s not the one they need), but they […]

6 Automation Hacks to Streamline Your LinkedIn Networking

If you’ve been listening to the daily Career Seekers Summit interviews, then you’ve hopefully picked up a few new networking and job search strategies to employ. Unfortunately, a lot of job seekers don’t realize that there are ways to make your LinkedIn networking more effective … and the good news is that many of them […]

You’re Invited to the World’s Largest Online Event for Career & Job Seekers

Do you like to learn via podcasts and videos? If so, and you’re contemplating or actively seeking a career or job change in 2018, you owe it to yourself to check out the slate of expert interviews lined up at the largest-ever online event for career seekers, the Career Seekers Summit. The host, Kristin Hiemstra, […]

3 Ways Thought Leadership Will Help You Get Discovered on LinkedIn

So just what is thought leadership in the context of a job search? Let’s start with a few sample definitions. The term “thought leadership” was first coined by Joel Kurtzman, then Editor-in-Chief of Booz& Co’s Strategy & Business Magazine. Wikipedia defines a thought leader as “an individual that is recognized as an authority in a […]

Does Your Resume Employ the Right Structure?

Every resume has a structure. Question is, is it the right one, the one that will help the resume to get results? The right structure is one which communicates your career story in a way that works to your advantage, while the wrong structure sabotages your candidacy by inadvertently disguising your brand and showcasing your […]

How to Market Yourself into a Meaningful Job after Years Out of the Labor Market

In honor of Mother’s Day and in response to a reader’s recent question, I’d like to outline an approach for parents and others who are trying to return to work after a long stint of unemployment or unpaid “employment” (raising kids, care-taking a loved one, etc.). This is a very important issue and one that, […]

6 Types of Resume Taglines & How to Use Them

One thing that makes a resume stand out is a tagline – a brief phrase, sentence, or series of words set apart visually from other text above and/or below your resume’s summary. How can taglines improve your resume? Using one or more taglines calls attention to key aspects of your career brand, experience, achievements, or […]

10 Ways to Tailor & Age-Proof Your Resume

Every time you apply for a new job online, you first must tailor your resume. This make-it-or-break-it process is critical in winning you an interview, so it pays to get it right. Not only must you revise the keywords your resume contains, you also need to adjust the skills you highlight throughout the document, validate […]