BrandYou Blog

LinkedIn: The Definitive 4-Step Approach to Maximizing Your Profile, Network & Visibility

Most job seekers tend to approach their LinkedIn presence in a haphazard way. You may have a profile but haven’t necessarily optimized its content or aligned it with your career management or job search positioning. You may have a network but might not have ensured you have the right network in the right industries and […]

The Single-Easiest Way to Find & Outreach to Executive Recruiters

Even though the Society of Human Resources Managers (SHRM) reports that among HR Managers, 73% leverage LinkedIn as their most effective recruiting tool with only 66% claiming Facebook and 53% claiming Twitter as their preferred social media tool, a majority of senior-level job hunters will emphasize online job search as a primary tool. Although job […]

An Out-of-Date Resume = A Missed Career Opportunity

​I’m sure you’ve heard this adage: If you fail to plan, you plan to fail. That’s just as true of your resume as it is of many areas of life. Is your resume up to date? If not, you’re planning to miss out on those career opportunities that arise out of the blue and that […]

5 Ways to Overcome the Less-than-Perfect Aspects of Your Background

Why aren’t you getting hired when you’re a great candidate for the roles you’re pursuing? It may be because you possess one or more career liabilities – weaknesses in your work history, pedigree, skill sets, or credentials that employers can’t get past. We all possess such liabilities. The trick is to face them, write your […]

Jumpstart Your Next Job Search in 3 Steps

Have you been laid off or fear you might be? Are you wanting to prepare yourself in the event of an economic downturn, including the one that experts say is likely coming in late 2019 or in 2020? Start now to limit the length of your unemployment, shorten your next job hunt, and realize the […]

Stop Wasting the Chance to Showcase Your Brand: 3 LinkedIn Message Templates You Need for Your Job Search

One of the most common coaching requests I receive from my clients is to help them devise their messages on LinkedIn. Whether you are inviting someone to connect with you, trying to market your candidacy, or seeking a referral to a key contact or employer, each LinkedIn message you send is an opportunity to shine […]

10 Ways Online Job Search Can Be Disastrous for Your Job Hunt

Focus too much on submitting for online jobs and your search will grind on slowly. You may end up job hunting longer than you want and settling for a job that isn’t necessarily the best fit for you. Why is that? Consider these ten problems that can have a disastrous impact on your search: You’ll […]

What Do Different Corporate Cultures Look for in Resumes?

[This is a guest post authored by Wendy Dessler; see her byline below.]Corporate culture is one of the hot terms buzzing around hiring these days. While things like benefits packages, pay, and even the specific field matter when searching for a job, it all comes back around to corporate culture. What is corporate culture? It’s […]

12 Signs Your LinkedIn Presence is Suffering from Anorexia

Are you neglecting or avoiding your LinkedIn profile? What about your network – do you stay in touch and nurture your connections? If you’re not maintaining your profile, upgrading its content, or developing relationships with your key connections, you’re missing out on the advantages LinkedIn can offer your career and your current or future job […]

Give Your LinkedIn Profile Some Sizzle with a Custom Banner

Branding is so important for your career that you can and should take every opportunity you can to express yours. That goes for LinkedIn, as well, where it’s difficult to differentiate yourself from the nearly 600 million members on the platform.One way to boost your LinkedIn profile’s brand, though, is to customize the background that […]

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