BrandYou Blog

16 Ways to Leverage Your Job Search Positioning in Your Resume & LinkedIn Profile

In a recent LinkedIn article, I defined the importance of job hunt positioning, shared how to craft a positioning statement, and listed 14 questions you can ask yourself to ensure your positioning is on the right track and likely to perform well for you. Having done all of that, what’s the next step? To leverage […]

4 LinkedIn Mistakes You Must Avoid During Your Job Hunt

When I meet with clients who’ve been recently laid off, I too often hear the same refrain: Because I was working and thought my job/company was secure, I didn’t pay too much attention to my LinkedIn profile. This is a huge mistake, but one that can be rectified by, well, paying more attention to your […]

8 Ways & 22 Resources to Find Financial Information on Public & Private Companies

If you’re in a job search or planning one for 2019, one of the best job search strategies to leverage is company targeting ~ the process of building networking connections inside organizations for which you would like to work. As you do so, you’ll eventually earn interviews and, hopefully, job offers, and once you receive […]

The 2019 BlueSteps Career Outlook for Senior Executives

Every year, BlueSteps.com, the job board hosted by the Association for Executive Search Consultants (AESC), publishes the results of their survey of senior executives and their opinions of economic, labor market, and hiring health on a global basis. The report makes for interesting reading and is a great counterpoint to what economists predict about labor […]

Stop Spinning Your Wheels

When prospective clients contact me for help with their job search, they often tell me that they’ve been searching for months with limited success, even in a strong economy. As I ask questions about their search, I discover that they usually have a hit-and-miss job search strategy (if any), have made a series of self-defeating […]

Is Your Resume Telling the Right Story?

You may think of a resume as a marketing document, and it is one, but it’s also a storytelling tool. Your resume should showcase the arc of your career to date while calling attention to relevant highlights of successes such as: Promotions you’ve received. Times when you were retained after an acquisition or merger. Special […]

The Incognito Job Search: 17 Ways to Keep Yours Under Wraps

Are you currently employed but about to launch a passive or active job search? Are you concerned about keeping your search confidential so you don’t place your current role in jeopardy? You should be. It is, unfortunately, not uncommon for job seekers to experience negative consequences at work once their job search intentions become known. […]

The 3 Dangers of Showcasing the Length of Your Experience in Your Resume & LinkedIn Profile

As a Master Resume Writer, I review candidate resumes every week, and most of those that have been written by the candidates themselves all suffer from one simple but deadly error: advertising their length of experience in their resume’s or LinkedIn profile’s summary. This is a deadly error because it shuts down your job search […]

5 Ways a Job Board-Focused Search Will Ruin Your Job Hunt

Whether you apply for jobs via job board sites like Indeed or Simply Hired, LinkedIn (which imports job leads from Simply Hired), or recruiter or employer websites, your submissions face the same hurdles. Take a look at what I mean in this short slideshow, then continue reading below for some strategic how-to suggestions. If you’re […]

Experts Are Predicting a Possible Economic Slowdown in 2019

If you’re a trends watcher as I am, you may be noticing in increase in the number of stories about a possible economic slowdown later in 2019. Fact or fiction? It’s too soon to tell, but I thought you might appreciate reading some of the tea leaves for yourselves. Here, then, are X insights culled […]

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