Stop Wasting the Chance to Showcase Your Brand: 3 LinkedIn Message Templates You Need for Your Job Search

Stop Wasting the Chance to Showcase Your Brand

One of the most common coaching requests I receive from my clients is to help them devise their messages on LinkedIn. Whether you are inviting someone to connect with you, trying to market your candidacy, or seeking a referral to a key contact or employer, each LinkedIn message you send is an opportunity to shine a light on a segment of your career branding. Don’t waste the chance to highlight your Why-Buy-ROI ~ use one or more of these templates to upgrade your self-marketing and invite more career possibilities to your door.


​Template #1: LinkedIn Connection Invitation

Reaching out to invite someone to connect with you on LinkedIn may well be the first time they’ve seen your profile or heard of you, so it’s important to make sure you begin the relationship in the right way. This is not the place to make requests or seek information ~ rather, this message is your chance to demonstrate what kind of a LinkedIn networker you are: someone who only asks for favors or someone who understands the give-and-take nature of networking. Make sure you always personalize your invite message ~ never use the default message LinkedIn suggests as this sends a I’m-too-lazy-to-customize-a-sentence-even-though-I-want-something-from-you message.

Message Template:

Hi, (first name), I noticed that we (*insert one or more of the options below). Would you like to connect here on LinkedIn?

Thanks for your time,

Your name

*Options: have numerous connects in common | both live in the X area (city, state, region) | share a background in (name of industry, employer(s), or functions)


Hi Jane, I noticed your profile and see that we’re both in CPG product management and that we share multiple connections. Would you like to connect?

Thanks in advance for your time,



​Template #2: LinkedIn ​Thank You For Connecting Message

Once you connect with someone on LinkedIn, jumpstart the relationship by thanking them for their time and connection. After all, they didn’t have to connect with you at all. Make sure you once again personalize your thank you message. You might also consider using your thank you message to share a resource or offer relevant help. But do not use your thank you to make a request of your new connection. As you just connected, it’s way too soon to try to leverage this new relationship yet.

Message Template:

Thanks so much for accepting my invitation request, (first name). I appreciate your time in doing so. To make my thanks more concrete, I’m attaching resource* I came across recently that I thought you might find helpful. Let me know what you think of it.

Best wishes,

Your name

*Resource suggestions: Send a blog post, article, news item, event, or trend that might be relevant for your new connection. If you have an industry, function, or geographic area in common, you could send something related such as industry news or trends, new products, services, or company launches, case studies, or even local or regional events or news. While you won’t be able to send the same message to everyone you connect with, if you’re strategic about who you invite, you should be able to recycle resources repeatedly.


Thanks a million for accepting my connection invitation, Jane. I greatly appreciate the opportunity to get to know you a little. As a token of my thanks, I’m attaching an article I just came across that delves into the likely impact the new US/Chinese tariffs may have on product sourcing. Let me know what you think of it, if and when you have a moment.

Best wishes,



​Template #3: LinkedIn ​​Candidacy Introduction Message

​Most job seekers rush too quickly to this step, but sooner or later you may want to “advertise” your candidacy to a new LinkedIn connection. As with the above messages, you will need to keep this one short and breezy while squeezing in a few details about what your hire would bring to their table.

The key to this template is to make a specific “ask” ~ a strategic information request that your connection may be able to offer you and that will benefit your job hunt.

Message Template:

Hi, (first name), I hope you enjoyed (the week, the most recent weekend, or a recent holiday). Were you able to do something fun with your loved ones? 

I won’t keep you, but wanted to alert you to my interest in (the types of roles you are seeking) in case* (insert your “ask”). With X) years of experience with (types of products or services) for companies such as (list your employer names), I offer (the return-on-investment your hire imparts) by (why a company would hire you).

Yours truly,


*Ask suggestions: What you ask for will depend on what you need and how much access your contact has to it. You might ask for:

  • News of relevant job openings in his/her company or the industry.
  • A referral or introduction to a key contact or hiring executive.
  • Insight into the challenges faced by the company or the specific department you are targeting.
  • A meeting to discuss the impact your experience could make on the challenges faced by the company or department.


I won’t keep you, but wanted to alert you to my interest in new product management roles in case your team has any upcoming openings, or you hear of any openings in our industry. With 8 years of experience managing CPG products and sourcing for companies such as L’Oréal, Sally Beauty, Revlon, and Max Factor, I have a deep network of manufacturers in emerging markets. My products have generated more than $230M in revenue to date and my teams and I have carved out more than $125M in savings via innovative sourcing methods.

Thank you for your time,


As you can see, all three of these templates are short and to the point ~ avoiding longwinded messages will maximize your LinkedIn results by inviting more responses and dialogue opportunities. Notice, too, that being specific about your networking requests is key to your success. Being vague or indirect is pointless. If you are tactful and are asking the right things of the right people, you’ll encourage helpful feedback. Will such messaging work with everyone you ask? No, of course not. But you only need it to work once, and it will if you persist.

Have you ever tried this approach? If so, what happened? If not, why not?

About Cheryl Lynch Simpson

Cheryl is a Career, Job Search & LinkedIn Coach and Master Resume Writer. She has helped clients in >35 industries on 6 continents and has earned 24 global resume writing nominations and awards.