My name is Cheryl Lynch Simpson, and I am a certified Executive Resume Writer, LinkedIn Strategist, and Get Clear, Get Found, Get Hired Career Coach. With more than 30 years of career management experience, I am an expert in personal/career branding, resume writing, career transitions, career search, and LinkedIn. In fact, I’ve been blessed with 5 global resume- and LinkedIn profile-writing awards through Career Directors International.
Perhaps most important, though, is my track record – although the average job search in the US is 12 months (12 to 24 for senior executives), my clients land their next job in 2 to 4 months on average.
[box] “Hi Cheryl, I just wanted to tell you that I just received an offer (that I will accept) with XXX. Thank you for the professional résumé and the coaching. New job in less than 3 months if we start counting from the time when my résumé and LinkedIn were up and running. P.S This job came from a LinkedIn Inmail I sent to the hiring manager. You are definitively right when you say that most of the recruiting happens on LinkedIn! THANK YOU.” [DT, Director of Network Engineering][/box]
How Can A Professionally Written Resume Impact Your Career Search?
What difference does a professionally written resume make?
[tabs slidertype=”left tabs” fx=”slide”] [tabcontainer] [tabtext]Branding[/tabtext] [tabtext]Positioning[/tabtext] [tabtext]Career Story[/tabtext] [tabtext]Resume Structure[/tabtext] [tabtext]Achievements[/tabtext] [tabtext]Key Words[/tabtext] [tabtext]Age Discrimination Protection[/tabtext] [/tabcontainer] [tabcontent] [tab]Your resume must: Clarify and communicate who you are and how you are different from other candidates with similar experience backgrounds and credentials.
Without branding, your resume will: Blend in with the woodwork – making you invisible.[/tab] [tab]Your resume must: Enable you to be seen as a viable candidate for the level and type of roles you plan to seek.
Without positioning, your resume will: Not look the part you’re asking it to play and undermine your ability to land interviews for the types of positions you want.[/tab] [tab]Your resume must: Capture and convey the important elements of your story, from your early career pedigree and key credentials to the “golden thread” that proves the series of impacts you’ve had on your employers throughout the years.
Without a well-defined career story, your resume will: Fail to communicate the value and relevancy of what you bring to the table and the structure and importance of the positions you’ve held to date.[/tab] [tab]Your resume must: Structure your work history to showcase the key details of your background and prevent your readers from getting confused about the levels of your roles, the order in which you held them, or the scope of your authority.
Without a solid structure, your resume will: Confuse your reader rather than convey your chronology and experience, rendering your experience irrelevant.[/tab] [tab]Your resume must: Contain a wealth of measurable achievements that outline what you did, why you did it, how you did it, and what outcomes your efforts led to.
Without measurable achievements, your resume will: Never get read. Lists of job duties bore your readers and fail to showcase your results history.[/tab] [tab]Your resume must: Infuse the right key words in the right locations in the right way throughout your document.
Without enough key words, your resume will: Rank low when scanned by Applicant Tracking Systems (computer databases), eliminating you from consideration for a job before your resume is ever seen by a human.[/tab] [tab]Your resume must: Protect you from being judged as over- or under-qualified in terms of experience.
Without age discrimination protection, your resume will: Be overlooked by Applicant Tracking Systems, robbing you of the chance to be interviewed for positions you are well-qualified for. [/tab] [/tabcontent] [/tabs]
I design 1- to 2-page resumes written in tight, lean language to communicate your history of impacts on your employers to date. My proprietary branding and resume strategy processes help me to help you:
- Clarify your brand.
- Strategize your career search targets.
- Align your new documents with your job search techniques.
- Communicate your brand, positioning, and career story to recruiters, employers, and hiring managers.
- Improve the search engine rankings of your career documents and LI profiles through key word infusion techniques.
- Leverage the different resume document types you’ll need for different phases of your search.
[box] “Cheryl, just wanted to take a moment to thank you and give you some positive feedback from this first week. In short, it was the right decision to work with you and your vast talents. The main objective I had when I set out on this journey was to determine what kind of position could I reach for with my experience. With your resume, LinkedIn, etc., the clear answer that people are deriving is I’m positioned for a CIO role at a quality smaller bank …. this is perfect! You painted the exact picture I wanted and the results are showing it.
On a more personal note, I was talking with a great gentleman from Chicago who works for a very reputable recruiting firm and he said that he’s never seen a resume like this. The use of colors and wording are excellent and he wishes he’d see more of this. 🙂 I can’t thank you enough for giving me the best chance to showcase my skill set in a different light than the typical technology guy!” [CK, CIO][/box]
Mini Case Studies
Most of my clients purchase more than a resume, based on their desire to land in their new role as quickly as possible, as these 2 brief client stories will demonstrate. I’ll have to keep the details confidential, of course, but I’m sure you understand that.
[tabs slidertype=”top tabs” autospeed=”15000″] [tabcontainer] [tabtext]Mini Case Study #1[/tabtext] [tabtext]Mini Case Study #2[/tabtext] [/tabcontainer] [tabcontent] [tab]Client #1: Jennifer was laid off from her global marketing position within a biotech firm in late Autumn, 2011. After an exhaustive search for and interviews of more than half of dozen of the best executive resume writers in the US, she chose to work with me.
What I Did: I designed Jennifer’s resume, cover letter, and LinkedIn profile, and coached her through the development and execution of an effective job search strategy that would allow her to avoid relocating from her newly purchased home. Her new resume included a custom-designed logo to emphasize key elements of her career brand.
The Results: Jennifer launched her search in late January, 2012, and landed her preferred role almost exactly 2 months later. And no, she didn’t have to move – her new job was located just a few miles from her home.[/tab] [tab]Client #2: Paul was laid off in mid-summer, 2012. He had worked for the same employer for his entire 15-year career and had never really had to conduct a job search before. He was referred to me by a previous client and immediately saw the value of purchasing a package of services to include coaching, rather than just a resume.
What I Did: I crafted a resume for Paul that positioned him for higher level roles than he was previously employed in. This was critical since his employer had gone through multiple downsizings and reorganizations which negatively impacted his job titles and made him look like a lower-level professional than he was. His order also included revamps of his cover letter and LinkedIn profile, as well as job search coaching and interviewing support.
The Results: Paul began his search in August. He heeded my guidance to put his energies into targeting specific employers and cultivating relationships with hiring managers. Thus, when he applied for a relevant role with one of his targeted companies, he sent a follow-up email via LinkedIn to the hiring manager in question. This strategy set his candidacy apart from the get-go. He got the interview, of course, and ultimately landed the job, in spite of the fact that he didn’t possess a critical certification that his fellow candidates had. His total job search length? A mere 3 months from start to finish.[/tab] [/tabcontent] [/tabs]
[box] “Cheryl took my resume and made it more professional (in tone and looks) but kept my personality in it too. Great to work with. I got the first job I applied for! Thanks Cheryl and team!” [GL, Director of Marketing][/box]
If you’d like more information, may I suggest:
- Read about how my executive resume writing process works.
- Take a look at my executive resume writing samples.
- Read more testimonials about my resume writing services.
- Review my executive, mid-career/mid-management, professional non-management, and new grad/early career resume packages.
If you’d like me to review your resume, fill out this quick resume review request form and send me a copy of your resume.
And if you purchase a resume package from me by December 31, 2012, I’ll gift you with a free LinkedIn profile makeover. Don’t need a whole package of services — just a resume? Purchase a resume only within that same time frame and I’ll give you a LinkedIn profile makeover for 50% off.
Here’s to your career success!
Cheryl Lynch Simpson, ACRW, COPNS, G3 Career Coach