4 Reasons You Need to Compare Your Brand to Others

You have a clearly defined career brand, right? And you’re ready to start marketing yourself into a new job. But have you taken the time yet to consider how your brand is perceived by your target market? Think about it: It’s one thing to clarify your brand and align your career communications tools with it, […]

Every week I talk to current or prospective job seekers and when I inquire about their marketing plan for their search I inevitably hear “What’s that?” “I don’t need one,” or “I don’t have time for that.” Which means that what they are really saying is: I don’t know enough about today’s job search techniques […]

Does networking yield results for you? If not, you’re not alone. Many people say they’ve networked for their next career opportunity yet find it fails to deliver the job leads or inside information they’re looking for. So what gives? Is networking a waste of time? I wouldn’t say so, and neither would the many career […]

Does networking yield results for you? If not, you’re not alone. Many people say they’ve networked for their next career opportunity yet find it fails to deliver the job leads or inside information they’re looking for. So what gives? Is networking a waste of time? I wouldn’t say so, and neither would the many career […]

Why aren’t you getting hired when you’re a great candidate for the roles you’re pursuing? Chances are it’s because you possess one or more career liabilities – weaknesses in your work history, pedigree, skill sets, or credentials that employers can’t get past. We all possess such liabilities. The trick is to face them, write your […]

If you’ve been following my LinkedIn, Forbes, or blog posts, then you already know that I am a huge advocate of senior executives leveraging thought leadership campaigns to expand their network and establish themselves as SME’s in key areas. Question is, how do you do this? The process starts by brainstorming potential topics to write […]

If you’ve followed my blog, articles, or LinkedIn posts, then you know that I advocate using a strategic approach to leverage executive job boards and services. Part of what that means to me is employing the right ones to begin with. One of the job services I suggest to most executive job seekers is BlueSteps.com. […]

As a Career, Job Search, and LinkedIn Coach I am constantly urging my executive-level clients to build a reputation for thought leadership via industry articles, blog posts, and LinkedIn content. While nearly all of them see the potential value in a thought leadership-driven job search approach, most are reluctant to dive right in. What stops […]

If you’re planning a cross-country road trip, do you start off without a map? Probably not. Likewise, when you plan a job search (rarely a short-term, overnight experience), do you begin with a written plan? Probably not. Yet wouldn’t one be enormously helpful? Almost certainly. Unless you have the financial freedom to take 1-2 years […]

Are you or someone you know about to launch an executive search in 2016? If so, one of the first things you’ll want to do is create an Executive Job Search Action Plan to guide your search execution. Sometimes referred to as a Personal Marketing Plan, both terms hint at the importance of advance planning […]