Brand Magic: Make Your Audience Care about Your Candidacy

My husband is a professional entertainer – stand-up comedian, comedy magic show performer, and balloon sculptor. Though his interest in magic is more about comedic illusions (“more amusing than amazing” is how he describes his comedy magic show), I tagged along with him last night at MagiFest – a magic convention hosted in Columbus, OH […]

Personal branding expert William Arruda catalogues the trends impacting branding each year, and his 2014 predictions have just been published. If Arruda is right, this year will be a “year of personal branding evolution – not revolution.” Prediction #1: While millions of employers restrict employee access to social networking sites on the job, Arruda sees […]

Here’s a questions I get asked at least once a week: What’s the best way to get hired at XYZ company if they have multiple open positions that match my skills and experience? Today the question came from a man in Colorado who’s targeting a state-level department. The department in question has multiple openings, however […]

A client of mine has been looking for insurance sales jobs and recently tried repeatedly to get in touch with a corporate recruiter. He knew this particular recruiter was sourcing for sales roles in his target geographic area, so he left multiple messages for her after he submitted his resume and cover letter for the […]

The Recruiters Lounge wrote a great post a few months ago worthy of repeat here. Author Jim Stroud tracked down the 10 jobs most and least likely to be outsourced based on the research of Nancy Folbre, a professor at the University of Massachusetts, and data from the US Bureau of Labor Statistics. Those jobs […]

The New Year is here is with it comes our resolve to do more & do it better. But that’s not easy unless we put the proper structures in place to support our goal attainment. Here, then, are 7 habits I recommend for those serious about more committed careers & productive job searches in 2011: […]

And just what is a waggle? WaggleForce Founder Tory Johnson compares her new online social networking community for job seekers to the communities that honey bees form. Honey bees do a little dance called a “waggle” to communicate the best local resources to fellow members. WaggleForce-member job clubs like the Brand You[TM] Job Club will […]

I reported a few weeks ago that hiring managers are increasingly using Google to check out candidates online before inviting them in for interviews or offering them jobs. In case you thought that was nothing to be concerned about, here’s more news on the same reports on a recent study by CareerBuilder which found […]

Many successful mid-career professionals have less than a Bachelor’s Degree or no degree at all. If you’re one of them, how do you stay ahead of your more credentialed peers in the job market? While having a degree, especially a BA/BS or higher, is a definitive advantage in the job market, the lack of one […]

Many of you may have the whole dress for success thing down pat. But in case you haven’t interviewed in awhile or are new to the ranks of mid-career and executive professionals, here are some basics you must know. [Note: I know of an executive at the $200K salary level who recently wore wild tennis […]