BrandYou Blog

The Once-Yearly ERR Free LinkedIn Profile Promotion

My once-a-year complimentary LinkedIn profile promotion is here … now through December 31, 2016, you can earn a new profile by purchasing a resume makeover. As you may have read elsewhere, LinkedIn is the #1 candidate sourcing tool used by recruiters to find folks to interview. And while you may already have a LinkedIn profile, […]

4 Reasons You Need to Compare Your Brand to Others

You have a clearly defined career brand, right? And you’re ready to start marketing yourself into a new job. But have you taken the time yet to consider how your brand is perceived by your target market? Think about it: It’s one thing to clarify your brand and align your career communications tools with it, […]

4 Reasons Why You Need A Job Search Marketing Plan

Every week I talk to current or prospective job seekers and when I inquire about their marketing plan for their search I inevitably hear “What’s that?” “I don’t need one,” or “I don’t have time for that.” Which means that what they are really saying is: I don’t know enough about today’s job search techniques […]

Networking with Key Influencers: 3 Ways to Build Deeper Relationships

Give-to-get networking is all about sharing resources and information with your connections. But how do you do so? Start by analyzing what you know about your key influencers:     What are the greatest problems and challenges that they are currently facing in their personal or professional lives? What do they need to know more […]

6 LinkedIn Networking Hacks

If you’re using LinkedIn exclusively to apply for new positions and occasionally invite someone to connect, you’re probably missing out on some of the ways this social networking platform can help you to network more efficiently. Here are 6 little or lesser known features of LinkedIn that can streamline and simplify your networking: Expand Your […]

Top 3 Executive Networking Failures & Turnaround Solutions

Does networking yield results for you? If not, you’re not alone. Many people say they’ve networked for their next career opportunity yet find it fails to deliver the job leads or inside information they’re looking for. So what gives? Is networking a waste of time? I wouldn’t say so, and neither would the many career […]

Top 3 Executive Networking Failures & Turnaround Solutions

Does networking yield results for you? If not, you’re not alone. Many people say they’ve networked for their next career opportunity yet find it fails to deliver the job leads or inside information they’re looking for. So what gives? Is networking a waste of time? I wouldn’t say so, and neither would the many career […]

Your Career Liabilities: Why They Matter

Why aren’t you getting hired when you’re a great candidate for the roles you’re pursuing? Chances are it’s because you possess one or more career liabilities – weaknesses in your work history, pedigree, skill sets, or credentials that employers can’t get past. We all possess such liabilities. The trick is to face them, write your […]

The ERR Top 10 Thought Leadership Topic List

If you’ve been following my LinkedIn, Forbes, or blog posts, then you already know that I am a huge advocate of senior executives leveraging thought leadership campaigns to expand their network and establish themselves as SME’s in key areas. Question is, how do you do this? The process starts by brainstorming potential topics to write […]

BlueSteps Review: Need a Shortcut to Sourcing Executive Recruiters?

If you’ve followed my blog, articles, or LinkedIn posts, then you know that I advocate using a strategic approach to leverage executive job boards and services. Part of what that means to me is employing the right ones to begin with. One of the job services I suggest to most executive job seekers is BlueSteps.com. […]