If you’re currently employed, how much is it worth to you to remain so? How much is it worth to you to gain reemployment as quickly as possible should you lose your job unexpectedly?
If you’re currently unemployed, how much is it worth to you to land a job sooner rather than later? How much will a long job search cost you in terms of lost income & savings tapped to cover the expenses your salary used to cover?
Such questions are critical to ask yourself if you are considering investing in a professionally-written resume. Even more important, though, is the financial analysis hinted at in each of the above questions.
Cost is one of the first things people consider when they evaluate their resume writing options, yet not all resume consumers assess their finances at the same time. Perhaps that’s because they approach the purchase of resume writing services as they would any other low-expense consummable product. But is that what a resume is? I would argue no.
If you’re going to execute a home improvement project that could potentially cost $100 to several hundred dollars you might just dive in & do the work yourself. If you’re a veteran do-it-yourselfer, you may wish to invest in better quality tools/equipment/supplies that will last longer, work more effectively, & save you money in the long run, but even in this case your likely investment will remain relatively small.
Let’s say, though, that you discover there is something wrong with your house’s structure which can potentially cost you thousands of dollars or even endanger your family’s physical security (foundation walls in danger of collapse?). All of a sudden this project becomes much more important. Now you absolutely must have the right tools for the job & you must know exactly how to use them – your family & financial investment will suffer if you do not.
If you know enough & have enough time, you may very well go ahead & do this work yourself. You will of course want the right tools & supplies, but you won’t necessarily need the help of a pro. If you don’t know enough to fix this serious problem, or you don’t have the time to do the work yourself, then you will probably turn to a pro for help. You’ll do some research, ask friends for recommendations on a service provider, & call around for estimates. Your ultimate decision, however, probably won’t be based solely on price – after all, how do you put a price on your family’s wellbeing & financial investment we call a mortgage?
Some consumers approach the resume purchase decision as if it was a simple household repair project – something they need but don’t necessarily have time to do themselves. They do a little research & make price one of their primary considerations.
Other consumers recognize that the right resume can not only save them thousands of dollars in lost income (unemployment compensation; savings used to cover bills) and potential income (the money they would have made if they could have continued working, avoided job search, or returned to work faster), it can also generate income by positioning them for a higher salary or a career advancement. These consumers see that a resume is an investment in the same way education is an investment – eventually it will not only pay for itself but ultimately enable them to access a different lifestyle. These folks want not just a resume but a key they can use to help unlock the future they want for themselves & their family.
If your work income is not critical to your circumstances or if you’re a veteran “career do-it-yourself”, then you may not need or want professional resume writing support. If your work income is critical to your family’s wellbeing, however, then this document is well worth investing in when doing so can save you thousands of dollars.
How much money, then, should you invest in a new resume? That’s the question we’ll tackle next in this series. In the meantime, ask yourself the questions this post led with & do a little number crunching to approximate an answer. I’m willing to bet that answer will be eye-opening.