Does your resume simply relate the basics – where you’ve worked and what you were responsible for? That’s not the story recruiters, HR professionals, and hiring managers want to read.
What they want to read is the “brand” story that underlies and drives your career achievements to date:
- Why you do the work you choose to do.
- What motivates you do your best.
- The unique features of your career path to date.
- The difference you’ve made in each of your positions – the legacy you’ve left behind.
- The traits, skills, credentials, and experience that set you apart from other candidates.
These are the elements you resume must showcase. Of course, your resume is not only a career storytelling tool – it’s a sales tool, too, so it also has to promote you while laying the groundwork for your interview performance and salary negotiations. And, when you consider how little time a human will spend reading your resume (a whopping 25-30 seconds max), you’ll soon realize this document has to convey all of details succinctly and artfully.
But there’s more. Your resume also has to survive analysis by applicant tracking systems – the databases employers rely on to screen incoming documents. This screening process is designed to quickly sort candidates based on the key word, experience, and credential benchmarks set by the hiring manager. If you’ve been applying for jobs on job boards, at recruiter sites, or on company websites and getting few, if any, interviews, then your resume is consistently failing this screening process.
It’s time to take action. It’s time to tell your story.